Sprint Executive Briefing Center

“I’m very proud of this design […] it helps us engage with the customer and it shows that we are invested in the user experience.”

In early April, Sprint unveiled it’s new Executive Briefing Center at it’s headquarters on the Sprint campus in Overland Park, Kan. It’s first upgrade in 10 years, the renovation signifies an investment in the business by showcasing the technology Sprint has to offer to it’s international, corporate clientele in a newly remodeled, cutting edge facility designed by RMTA.

The EBC is situated in a 2,300 square foot circular space within a larger, classically designed corporate office facility. Sprint wanted the non-traditional circular shape to inspire innovative thinking, energizing customers and making them want to spend all day in the center. The RMTA design team decided to create a streamlined, modern and technology-focused space that would impact Sprint’s Fortune 500 clients immediately upon entry.

Sprint Executive Briefing Center

Circulation was re-worked to create a more formal entry and transition between the architecturally classical outer space to the contemporary EBC interior. Two touchless, curved, 9’ glass sliding doors introduce users to the space, a highly crafted stage that RMTA designed for Sprint to promote, demonstrate and sell their high-tech products and services.

“This is a great collaboration space for our engineering team and our clients,” said John Heiman, director of experiential marketing at Sprint.

Sprint Executive Briefing Center

Sprint Executive Briefing Center

The exterior of the rotunda is wrapped with an environmental graphic featuring abstracted pieces of text from hundreds of patents, representing Sprint’s leadership in the industry while also providing privacy for confidential meetings.

Sprint Executive Briefing Center

Acoustics, lighting and displays are all improved and the space overall sets a new standard in technology communications. A 62’ curved wall featuring 120 18” prism monitors with laser phosphorescent screens serves as a focal point in the main presentation area, while providing engineers with interactive screens where they can draw network diagrams and interact with multiple programs at once to provide presentations to customers. On the opposite side of the room, a smaller demonstration area with custom designed modular furniture and display fixtures provides developers with the flexibility to customize each presentation to specific clients. Sprint wanted a collaborative space where clients and engineers would work together to come up with solutions.

Sprint Executive Briefing Center
Sprint EBC

“This is a great collaboration space for our engineering team and our clients,” said John Heiman, director of experiential marketing at Sprint. “One of our goals is to solve our customers’ business problems and this space allows us to do that. I’m very proud of this design […] it helps us engage with the customer and it shows that we are invested in the user experience.”

With the new EBC, Sprint is now poised to not only keep up with the competition but to lead the industry.

Advertisements

One Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s